Customer consultation update

Merger

The customer consultation on the proposed merger between Grand Union and Longhurst Group has now closed.

We had a great response, so thanks to everyone who took the time to share their thoughts and feedback.

This was how both Grand Union and Longhurst Group received feedback across the three available channels:

grand-union-housing-logoLonghurst-Group logo Combined
Post4501,1441,594
Online163187350
Phone74754
Total6201,3781,998

Your views

As part of the consultation, we asked all customers what they felt about the merger proposals. This was on a scale, ranging from very positive through to very negative.

This is the combined score for both Longhurst Group and Grand Union customers:

We’re really pleased to see that 47% of all feedback from both organisations was positive or very positive, with only 20% negative or very negative.

Here’s the breakdown for both organisations:

grand-union-housing-logo
Very positive17%
Positive33%
Neutral32%
Negative10%
Very negative8%
Longhurst-Group-logotype-LS-RGB
Very positive16%
Positive30%
Neutral34%
Negative11%
Very negative9%

Reviewing your feedback 

We also asked you to go into more detail about why you felt like you did about the proposals.

We had almost 2,000 pieces of feedback and we’re still working to fully analyse all of these. This work will include making sure that any comments that we follow up anything that needs a response.

Next steps

Your thoughts and feedback have been included in a detailed business case, which will be considered by the Grand Union and Longhurst Group Boards. They will also get the detailed analysis of your feedback once it’s been completed.

They will use this, alongside the findings of the due diligence work that’s been taking place over the last few weeks to decide whether the merger should go ahead of not.

If both Boards decide to move ahead, we will let you know in early October. And if this is the case, we’ll then look at how we can use your feedback to help shape the new organisation.

Helping us with a new name for a new organisation

To ensure we come up with a name and brand that truly represents both organisations, our customers and our aims for the future, we want to hear your views. We’ve created a survey, which closes on Friday, 20 September, to find out what you think. We’d really appreciate you taking the time to complete the survey.